Apple and the world’s leading record labels are currently working under the project called Coctail, which possesses the aim of selling music on iTunes, said The Financial Times. Well, this news looks quite obvious and seems to be very usual because what else those big companies can do when it comes down to selling music. Large record companies have certain designated places online where they would like to sell music, so things like Pirate Bay don’t have a chance. Coctail should start in September and will include EMI, Sony Music, Warner Music and Universal Muisc, practically all of those from a big stash. As Apple plans, after the Coctail project begins iTunes should double it’s sales almost immediately, and at the same time they’re promising that prices will not go up. They say that sales will rise due to the usage of a lot of new interactive services that will be implemented into their selling strategies. In March 2008 it became known that Apple is taking care of some business talks with the above mentioned record labels. It was also rumoured that it may turn into the most successful deal that had ever happened in the world of online music marketing techniques. In order to make things sound more simple it should be said that it’s just another way to make people buy music legally.
A Source: ThatsJustMusic.com
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